« All Star Asian Athletes
Because I’m Tired of Fake »

Ok guys, I usually don’t blog about anything that is not celebrity
or food related but this is too good to resist. I came across these
numbers on the latest issue of Brandweek
magazine and I just want to share them with you. They are population
and economic figures that show the growing importance of Asians as a
consumer group in the U.S.

1) There are approximately 15 million people of Asian descent in the
U.S. as of 2006—this represents 5% of the total population. It also
represents a 25% growth between 2000 and 2006.

2) 88% of Asian Americans are comprised by six specific ethnic
segments (24% or 3.6 million Chinese, 20% of 2.9 million Filipinos, 18%
of 2.7 million Indians, 11% or 1.6 million Vietnamese, 10% or 1.5
million Koreans and 8% or 1.2 million Japanese)

3) The median household income for Asian Americans in 2006 was $64K,
more than $11K ahead of non-Hispanic Caucasian Americans, and $15K
ahead of total population.

4) Three quarters of the Asian American households earn at least
$75K per year—only half of the average U.S. households are in the same
income bracket.

5) 48% of Asians hold a BA degree or higher (30% for non-Hispanic white, 17% for African Americans and 12% for Hispanics)

6) Total annual Asian purchasing power in 2007 was $459 Billion,
representing a 70.8% growth between 2000 and 2007 (a lot of this money
went to Louis Vuitton I bet).

7) The projected future Asian purchasing power is $670 Billion in 2012.

8) California, New York and Texas contain about half of all Asians
(52%). There are about 1.7M Asians in the Los Angeles area and the New
York/New Jersey area.

So you see, we are not a meek little group. We are commanding the
attention of the U.S. companies with our growing population and
purchasing power. I am sure Alvin Lin will agree with me on this.

WE’RE ASIAN, WE’RE PATIENT, AND WE’RE TAKING OVER THE NATION! Just kidding…. not!


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« All Star Asian Athletes
Because I’m Tired of Fake »

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I think to better understand why some of these issues continue to be prevalent in the Asian American Community, people should read the essay “The Racial Construction Of Asian Women And Men” from Mapping the Social Landscapes: Readings on Sociology or the book “Asian American Women And Men: Labor, Laws, and Love” (which the essay is apart of the book) to get a better insight. I think the essay within Mapping the Social Landscapes will gives a good summary a history about Asians in the media and why things are they way they are that affects the community and culture itself.


I meant I’m not a big fan of letter writing to companies in general, especially large monopolistic companies with very little government regulations. AZN was actually owned by Comcast and that didn’t seem to help it’s success much.

I just think the time and resources of our fragmented community is finite and we need to use them strategically.


Well, yes, of course there’s more to it than letter-writing.  But in terms of what we consumers can actually take action on, it’s a start.  I’d imagine that Imaginasian is continually working to show the cable companies that there are corporations who will be interested in spending advertising to target their audience.


I’m not convinced about the sending of letters to a cable company. There’s more to it than that.

Alvin, Andrew: I can’t give a timetable of when, but it’s all on the roadmap. I’m hopeful it will be within the next six months however. Our partnership with AAFilmLab will provide some good test results for us to work with. And Andrew, have you seen some of the people they have on TV these days? I wouldn’t worry about looks too much.


douline - 06/03/08 2:12 pm

I never even heard of Imaginasian if it wasn’t for this thread. But how many people would actually write to their cable/satellite company? If every Asian in the country did, would it be enough?

It would certainly help…

Here are the markets where Imaginasian TV is available:

http://www.iatv.tv/getiatv/


Hoc you seem to be up to something. Why aren’t you sharing? Or at least tell me cuz I’m such a great friend!


I never even heard of Imaginasian if it wasn’t for this thread. But how many people would actually write to their cable/satellite company? If every Asian in the country did, would it be enough?


FYI...AZN is gone, but there is still Imaginasian Television (http://www.iatv.tv).  They aren’t on many cable/satellite systems yet, but if more people wrote/called their cable/satellite companies to ask for it, maybe they might get picked up…


I believe that’s in the works.

Hoc, can I start video-blogging then? It has to be able to support videos in wide-screen format since my face is as round as the moon.


Hoc if there is a way to have small flash videos that small production teams or amateurs can upload onto Ningin (instead of going through Youtube), that would be awesome.


My how this thread has progressed. We seem to be educating more and more people on a daily basis which is actually part of the master plan…

Segments of AZN were sold off to various channels, like the Asian Excellence Awards was sold of to E! and I think other stuff but not sure. TV in general is hard to break through with the current distribution model. However, I’m hopeful that new technology and innovation will provide new opportunities. New opportunities via new technologies is a founding premise for Ningin. Things are happening, things will change, we just need everyone to keep pushing and be patient.


Really? My friends and I had thought of pitching a show to them three years ago. It’s a pity it didn’t have enough support.


Actually AZN died last year.  If you want to know why, ask all the Asian Americans you know if they watched it.


There’s AZN - a cable network focusing on Asian entertainment.


Very good stuff everyone! We need to start creating our own media channels. Have we even started? I remember A magazine but that died. What about Asian TV?


Jekki, Hollywood movies dominate the official and unofficial movie market in various Asian countries.  Even TV shows and books have high penetration.

While certain countries do have their own industries, no country, even China or S.Korea, matches the power, influence, and reach of Western media and entertainment.


I was born and raised in Malaysia. Let me just say that the Malaysian government has many flaws (including blatant racial discrimination against the Chinese and Indian Malaysians in its governing policy but let’s not get into that right now). Anyway they did do one thing right by enacting a law that prohibits the use of foreigners in any TV ads broadcasted in the country. All talents must be Malaysian citizens.


It carries over to Asia because western companies invest tons of money trying to build brands and gain customers in Asia.  They market everything from Hollywood blockbusters to McDonald’s, and often they use western celebrities as their sponsors (see Sharon Stone’s Christian Dior ads).  All this gives a major glamour factor that Asians will now associate with non-Asian faces.

Check out this article from 2002, when the Malaysian government banned a Toyota commercial because it featured Brad Pitt:

http://www.people.com/people/article/0,,625200,00.html

“Why must we use their faces in our advertisements?  Aren’t our own people handsome enough?”


Interesting...all these problems with self-image is because of mainstream media representation. But Alvin just posted that the problem isn’t just Western media, but Asian media as well. I can see the stereotypes from Western media, but it doesn’t make sense how it’s carrying over to Asia…


Good point, Alvin.

Angry Asian Man is a great website. They just posted this funny article about “Sex and The City” the movie.

Actually a lot of Asians in Asia love to wear Abercrombie. Again, they are into it because of the “cute white guy/gal” image portrayed by Abercrombie. I, on the other hand, grew up wearing G2000, U2 and sometimes, Giordano smile


Jekki, I am talking about people in IR relationships where is it blatantly obvious where ‘being White/Caucasian’ gave the male ‘points’ in the eyes of that woman in terms of the falling in the same attractiveness range.  Mass media ‘branding’ creates a huge difference in people’s minds between the social status associated with having a White men versus an Asian man.

To answer your first question, I have first hand personal and in depth experience with everything I talk about regarding mass media and societal conditioning as they pertain to self hate, inferiority complex, or White worship.  I also think that my experience is common among many other Asian Americans.  Pre-college I was an abercrombie wearing, fob bashing, brainwashed honorary White jock. 

You ask what made me change?  I read a TON constantly which was big for me, especially stumbling upon Angry Asian Man.  But it was also incidents that I surprisingly found people didn’t see were a big deal, like the abercrombie t shirts, Michelle Malkin, the ‘21’ casting, a personal experience dealing with some Boston bigots, but also ground breaking movies like ‘Better Luck Tomorrow’.  For some reason I got chills watchin the premiere of that movie, and I only went to that movie because someone cute invited me to come.


Jekki...I think it’s the “range” that you speak of which is the root of the issues that Alvin and others talk about.  Particularly in American media portrayals, Asian/Asian-American men are generally represented in a way that puts us at the bottom of “the range” in terms of attractiveness, whereas Asian/Asian-American women are largely portrayed as exotic, sexually submissive or “dragonlady"-like (feeding fetishes for such things).  There are exceptions for sure, but they shouldn’t be exceptions.

The vast majority of A/AA women portrayed in American film and television cast in romantic roles have them in romances with men who are not of Asian-heritage, and the ones that do exist tend to be representations of foreign-born Asians (see the TV show “Lost").  The very first on-screen kiss on a primetime network TV program between two characters that were Asian-American was in 2008....2008!

Media representation has a huge impact on peoples’ perceptions of race and ethnicity....


Alvin, what do you mean you use to be one yourself? I find that hard to believe? What happen to make you change?

i don’t really see the disporportionate attraction that you’re talking about. it’s like they say, people date within their range and rarely deviate. And attraction is a inexact science that varies from person to person.


I don’t have a problem with interracial dating or marriage.

What I do have a problem with are those out of racist and close minded reasons, like Asian fetish, self hate, or White worship.  These pairs think they are progressive but actually harbor self racist views and generalizations about White men and women, and Asian men and women.

I think the most obvious example of this in Asian or American cities are these completely disproportionate attractiveness pairs where a pretty Asian girl is with some White guy who is either fat, bald, wimpy, homely looking, or an obvious social reject.  I think to any self respecting Asian person, that is offensive to see. 

Another offensive thing to me is the whole craze right now over eyelid and nose ridge surgery to have more Caucasian features.


interracial dating isn’t really a problem for me. you can’t choose who you fall in love with. the thing I have a problem with is dating non-Asian only because you hate being Asian yourself.


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