He’s bad, he’s nationwide….or is that WORLDwide? In my previous interview with Sung Kang, I made a brief reference to Kang’s ad campaign with China-based Jump Shoes. But this recent collaboration is much more than “Kang as spokesmodel.” It truly is a sharing of ideas, and a new way for Sung to exercise his many creative gifts. Here’s the first short film from a series developed by Kang and the Jump Shoes marketing team, and produced by Arowana Films:
Prior to this, Kang eschewed advertising work. His agent reportedly said, “Would you buy Tide from Sung?” But Kang’s long been a fan of their shoes, wearing them in several of his films. So, Mr. Kangsta endorses a product that he believes in.
What’s your favorite aspect of the short? I love the ironic trucker hat, and the vibe of the New York City subway.
More shorts to come!
If you’re curious to know more about how the Sung Kang/Jump Shoes collaboration, check out Jump Shoes’ blog for all the details.