There are two things I love almost more than life itself: Beer and Hello Kitty. A recent joint venture between German beer company Beck’s and Sanrio has combined both my loves to make Hello Kitty Beer — or rather, the Hello Kitty edition of Beck’s beer. Given my undying love for oat soda, I am by no means at risk of a shortage of reasons to drink. Hello Kitty beer however, will prevent any sort of shortage, should that day tragically arrive.

As much I love the cute mouth-less kitty, I’ve only two qualms. One being, I wish the beer wasn’t Becks but Stella Artois, Pyramid or Newcastle. The other being that I think this treatment of Hello Kitty is worthy of a PETA intervention. How can Hello Kitty promote beer when she doesn’t even have a mouth to drink with? Sure on the beer label she’s got her signature “drunk” eyes, but how cruel is it that she wasn’t blessed with the opportunity to try her own beer?

PETA foolishness aside, the first straight man to drink Hello Kitty beer AND enjoy it, has my heart. If not that, I’ll name my first born after you.