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Rimmel, a popular London-based make up brand, has choosen Ayumi Hamasaki to be their very first character image for Asia. Other celebrities that model for Rimmel include Kate Moss, Sophie Ellis-Bextor, and Lily Cole.

Rimmel has been around for 175 years and is now providing beauty products for 56 countries across the globe. Rimmel hopes that Ayumi Hamasaki’s beauty and popularity will help expand their Asian market.

Advertisements will be shown throughout Asia in the start of August with Ayumi Hamasaki showing off her eyes with Rimmel’s ‘Sparkling Graduation Eyes’ product. This particular product will be on sale in Japan on August 7.

Ayumi Hamasaki has also expressed her feelings to visit England with this opportunity.

Rimmel has made a smart decision in choosing Hamasaki to be their Asian character image. Hamasaki is a fashion icon in Japan and is the first artist to have an album debut at #1 for 11 consecutive.

[Source:TokyoGraph]


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Good for Ayumi. She’s been hanging in the business lately with it plummeting along with her sales so this will help her a great deal.


there always will be more than one pretty girl....no doubt about that.


binkybin - 08/01/09 1:33 pm
ludachris714 - 08/01/09 10:40 am

she’s pretty

yea but there are prettier japanese girls

of course there are ^__^


Haha, but i dont really like popular people
i hear about them too much
i get sick D:


yes, thats true


She’s got her own look smile


ludachris714 - 08/01/09 10:40 am

she’s pretty

yea but there are prettier japanese girls


she’s pretty


Crispie - 07/31/09 5:35 am

how old is Ayumi. She like doesnt age…

i know right? ... shes like 30 XD


lina - 07/31/09 9:40 am
ludachris714 - 07/30/09 8:19 pm

ayumi has nice eyes ^^

plastic surgery ...

dont ruin the mood xD lol


ludachris714 - 07/30/09 8:19 pm

ayumi has nice eyes ^^

plastic surgery ...


how old is Ayumi. She like doesnt age…


she really is she is bless with look but not voice as much lol


Ayumi is so pretty! I am jealous.


ayumi has nice eyes ^^


omg i may freak out, yay ayumi might come to england!!!!! that is literally the most exciting thing ive ever heard. well no. but yaayyyyyyyyyyy


Ayumi looks soo beautiful


thats why i should become a write but i suck at writing . typing, spelling lol


you are so imaginative.


aww but are they ever going to unfree walt disney?


^ lol, nawww.


lol or is he frozen like Walt Disney in cinderella castle


vuong22 - 07/30/09 3:16 pm

so how old is the creator

who knows. but he’s dead now :D


so how old is the creator


ludachris714 - 07/30/09 9:38 am

“Rimmel has been around for 175 years” this fact surprises me =]

I had to doubletake after i read that. I was like “dayumm, thats a long time”
I had no idea~


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