In the West we often don’t view tofu eaters very well. Probably due to a deep distrust of people who won’t eat a chicken wing when offered one. The East on the other hand has no problems with people eating tofu. It’s just part of the usual diet. But recently certain tofu makers are trying to break out of the soggy tofu mold that they’ve put themselves in by making tofu more ‘manly.’

Otokomae Tofu tries to do just that by making a line of tofu ‘just for men.’ How this differs from the other 20 types of tofu I can find at my local grocery store, I know not. But what I do know is that their website is in both English and Japanese, and in a weird marketing twist, seems to want you to profess your love of ‘manly’ tofu all over Facebook.

Oh, and I do totally want this shirt. Someone buy it for me. Seriously. Buy me crap.