While I could care less about high fashion (as anyone who has ever seen my collection of well worn t-shirts I still wear from college) other people do care. Most of them women. The Tokyo Hermes store has gone all out with this very arty and interesting video installation.

While I have no idea what is actually being advertised here (I’m sure someone, probably a woman, will write a long explanation in the comments which I’ll never actually read) it does look interesting and pretty. Which is what you’d expect from a store that sells $15,000 hand bags.

(Via Gizmodo)