Japan is lucky that it has the longest life expectancy in the entire world. The downside to this is that its population requires a lot of adult diapers. A lot.

But the adult diaper market in Japan is suffering from the same problems that the adult diaper market is in the West. Mainly that people don’t want to wear them or see a whole lot of shame in doing so. Which is why you’re starting to seem commercials like this hitting the Japanese airways.

(Via JapanProbe)