Malaysian model Amber Chia did a People for the Ethical Treatment of Animals (PETA) advertisement in which she posed nearly nude. I personally enjoy the picture and its creativeness but I wonder what it has to do with helping animals. I mean, I know PETA is trying to attract people with its advertisements but I think people would be more preoccupied with the model rather than pay attention to the message on the poster. I think it would have been more effective if they had used pictures of actual animals in cages or at least drawings depicting caged conditions.

Do you think this advertisement is beneficial to PETA? Should they have done something else? What do you think of the picture itself? Sexy? Creative? Freaky?

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