So lately, my sort of mini-obsession has been with the Japanese artist called ICONIQ. Although she’s not an especially powerful singer, I think that her concept as an artist is very appealing. Today’s video of the day really shows that fashion-forward concept off well.

I love both this and and the video. It has a very Ayumi Hamasaki-esque feel to it, which isn’t surprising since ICONIQ is working under Avex Entertainment. Check it out, and tell me what you think!