Augmented reality, more commonly referred to as just “AR,” is computer enhanced graphics that mimic reality and often is influenced in real time by influences from the “real world.” Well, this type of technology was incorporated into the advertisement campaign for 2NE1’s promotion of Bean Pole Jeans. Keep reading to check out the wonders of technology!

Using a green screen and a lot of computer magic, the tech team was able to create a virtual world that could be interacted with via a Bean Pole Jeans card. It’s really hard to explain with words, but I’m going to just say that I’m amazed by how far technology has come to be able to do this. The girls look like they’re having loads of fun messing around with it, especially Dara and Minzy. Check it out!