While the world is ready to go head-to-head this June in South Africa, South Korean networks are having a little fight of their own now that SBS is taking over broadcasting rights of this year’s World Cup finals.
Recently, SBS acquired contracts and rights to air major sporting events (including the World Cup) from 2010 to 2016. As soon as this occurred, rival networks MBC and KBS retaliated, saying SBS betrayed their agreement to jointly buy broadcasting rights for sport coverage.
In the suit filed with the Seoul Central District Prosecutors’ Office, MBC said, “SBS agreed to jointly buy the broadcasting rights to the Olympics and World Cup tournaments. But it then used the information it gained from the talks (with KBS and MBC) to its advantage and purchased the broadcasting rights on its own,” MBC continued, “SBS has infringed on viewers’ rights and inflicted a heavy loss on MBC.”
Basically, MBC and KBS (who has also filed a suit on Thursday) will lose a ton of viewers this June while SBS airs the highly anticipated FIFA World Cup. SBS has responded by going ahead with their plans and air the games, stating that negotiations with rival networks to share broadcasting rights had ended.
Personally, I’d be a little ticked off, too. It’s pretty obvious that South Korea has gone beyond patriotism, with all the World Cup songs and promotions, so having no piece of the pie is a huge bummer. Are you guys ready for the World Cup, or could you care less?
Souce: The Korea Times