Cute Korean solo singer IU is finally entering the advertising world. IU will endorse a candy brand called Mayijju and it will be her first endorsement ever. Mayijju is currently in the middle of filming/editing the official CF with IU but for now they have released a behind-the-scenes video of IU filming and it is so damn adorable. Her cute personality and her sweet voice is perfect for the candy image.

IU is perfect for endorsing candy! I wonder if she would ever endorse Marshmallows? I cannot wait for the CF, IU is going to be so cute, *plop plop plop* wa wa wa wa. Even the man watchin IU filming calls her cute!

What did you guys think of the behind-the-scenes video of IU?

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