KARA recently became the new models for Japanese aesthetics company, “TBC” prior to their controversial dispute with mother company, DSP Media. Due to the dispute, many fans are speculating the girl’s future as the endorsing models for the company.

Fortunately the girls promotions will not be interrupted. Japanese fans will be able to see the girls on various advertisements such as television, transportation ads, and magazines starting February 1st.

In Japanese, ‘Kara’ means because. Hence, the girls will be exploiting this to their advantage to deliver phrases such as “Because everyone can become pretty” and “Because everyone can become cool.”

Their Japanese advertisement company commented, “KARA’s healthy and shining image and outstanding promotions were what led us to choose the girls as our model. Due to issues surrounding KARA’s future, they’ve been receiving widespread attention in Japan, and we felt that this was the appropriate timing to start this campaign.”

They continued, “Not only Korea, but Japan is very worried about KARA’s future as well. We have decided to add another segment to their campaign in support of the group.”

Excited?!

Source