Last fall, beastly boy Jay Park endorsed the denim brand “Denizen” and also was chosen to be their model for their 2011 S/S Collection. Now once again, he’s back with a sexy new photoshoot for the brand. Modeling clothes that fit perfectly for the upcoming spring, Jay does a great job confirming his ‘innocent glamor/bagel guy’ status.

The set for the shoot was just outside of Seoul, at a studio in Paju. The theme for the photoshoot was “Fit Out, Start Up” and it showcased colorful T-shirts and jeans that make me wish spring was already here! Besides modeling the clothes, Jay also showed off his “chocolate abs” making fangirls melt left and right at the sight of the pictures.

Denizen’s representive stated, “We are planning to make a fashion issue by utilizing new and fun marketing with Jay Park. You should also anticipate the secret promotion that we are revealing in March”.

Check out the photos below!

Hm, I wonder what the secret promotion is that they’re planning. But one thing that I do know for sure is that Jay is looking mighty fine in those photos!

What do you think of the photoshoot?

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