March 26, 2011 02:00 PM | by 
On March 25th, representatives of YG Entertainment announced that the girls of 2NE1 will take upon the role as the newest endorsing models for sportswear brand “adidas Originals”.
Representatives revealed, “2NE1 will officially be holding the hands of ‘adidas Originals’, a brand that the youth all over the world raves over. The new collaborative project has been named ‘We Are Originals,’ and it will be released sometime in the first half of 2011.”
YG explained, “Jeremy Scott, a designer for adidas Originals’ collaboration line, ‘Originals by Original,’ has always publicly acknowledged and supported 2NE1.”
They continued, “Through this summer project, the two parties will stepping over the boundaries of ‘being fans’ to becoming official partners for a variety of online and offline events. Fans can look forward to interactive films, art work, and new programs in the future.”
It has been known to fans, that the relationship between 2NE1 and adidas has been strong, dating back prior to the group’s official debut. The girls had often been seen sporting adidas attire within the varying fields of media events.
Hence, this is a great achievement for the girls, as they are slowly being recognized for their varying talents. Congratulations 2NE1!