Toyota has chosen Lee Min Ho to be the new face for the Toyota Camry and he has already begun promotions with Toyota’s four-part web series.

Toyota’s “The One & Only” web series campaign tells the story of a mysterious man, played by Lee Min Ho, who is linked to the new car series. The story also highlights the features of the Camry.

Toyota stated their reasons for choosing the actor, “Like the bold, handsome and sophisticated styling of the 2012 Camry, Lee Min Ho exudes the same characteristics. Both are regarded as ‘The One and Only’ in their class, and Toyota is absolutely thrilled with the collaboration.”

Check out the trailer below!

To watch the first episode and the rest of the series (an episode every 2 weeks), check out “The One & Only” webpage.

This is certainly an interesting way to sell cars. Either way, Lee Min Ho is in the web series.