Earlier this week, it was announced that SHINee will be joining 2NE1’s Dara as the new models for cosmetic brand Etude House.

The promotional video of the boys has been released and it just oozes cuteness. The video begins with the SHINee members yelling out “kajima” (meaning “don’t go”) as they beg the viewers not to change the channel.

Check out the promo video below!


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ThalassaShells reacted: Cute, Hearts
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Uwaaa it’s so cute~~ >_<
I’m loving Taemin’s hair :D


Why is Jonghyun taller than Taemin lol

And dubulge… it’s calling out to me XD


Awww~~~ They’re so adorable!!!! I want to buy this product just for them. ^O^


Are they going to be promoting Etude all around the world?
I mean not only in Korea/China?
I want to see posters/standees of SHINee in the Etude stores
here in the Philippines!!! ~


omg cuteness overload !!! The CF is so cute ! and SHINee so sweet <333


hehe “don’t worry, bee happy~~!” :D so cute!!!
they’re the perfect choice wink


AIGOOO TOO CUTEEEE <33333333


Mwaaah~ <3 So cuteeeee my boys~


laughing so much at the youtube comments! They all mention dubulge hahahahaaaaa. Love SHINee, makes me wanna go buy Etude House products even more now! 


Looking shiny shinee :3


OMG SO ADORABLE~♥♥♥


asdghqwjdbjgdb ahhhh!!!!
I think SHINee is cuter than the product image!
I’m not a fan of Etude but I think Etude just got one more customer XD that’s because of SHINee! 


dfjrjk;g That was so adorable TT____TT They all look very cute ^^;


Aww that was adorable. 


Korea has the cutest ads everrrrr!!! >3< SHINee FIGHTING!! :DD <3 ~


This is so cute! I wish there were English subs though.


SHINee so cute!! <33


awww....I don’t go away and SHINee just brighten a lot of fans day :D)


hehehe so many pastel colored clothes! So cute of SHINee!


lol love their ‘don’t worry, be happy’ xDD


Awee cute^^



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