Earlier this week, it was announced that SHINee will be joining 2NE1’s Dara as the new models for cosmetic brand Etude House.

The promotional video of the boys has been released and it just oozes cuteness. The video begins with the SHINee members yelling out “kajima” (meaning “don’t go”) as they beg the viewers not to change the channel.

Check out the promo video below!