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SHINee was chosen as the model for Etude House’s new campaign, Missing U, Bee Happy, and new pictures of the quintet promoting the brand have surfaced!

The official Facebook of Etude House released the picture and it looks like the group has taken on some sort of party theme or so. Actually, it seems like one big makeup pillow fight, karaoke night, and baking treats party in the different pictures. I really like the pictures - now I have the urge to buy some products. Thanks for making me poor, SHINee.



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Sho cute! :3


They’re always sparkling superstars <3


ahh cute pics *_*


i can’t wait until shinee is allowed to grow up, and be a little more masculine. i mean really? what man gets excited about lipstick (see picture 14)? i can understand bb cream, but lipstick? and in picture 3, minho looks like he seriously wants to stab someone.

don’t misunderstand. i LOVE shinee. i really do. i pretty much only buy shinee stuff. but isn’t it time they were allowed to become handsome and cool rather than cute and adorable? i dunno, it just bugs me.


Isn’t Shinee supposed to look shiny? xDD


ONEW DUBU!!! i miss him~ i wanna see them on screen~


Aww SHINee is so cute :D


they really fit the concept well!! i mean, even Minho is able to act super duper cute...(by that I meant that he’s usually the serious, manly one..)


they are soooo cute!


ahh Taemin is so cute! :D
and they all look great! <3


They are so cute!
And they definitely rock an concept well.
But...those pants kill it for me. They sit so weirdly on them. 


they look great :D so cute ^^


they are so cute!!! :D <3
they are awesome models :3
SHINee hwaiting~~


They are so cute !


Oppas ^^ So cute <3 Jonghyunnie gets to be the tallest one here keke <3


aigooooo soo cuteee <3


they looks good :D


SHINee.. so cute ^^


Why do they always have to look great everytime? >.<
They always did a good job in the photoshoots.


Aw, cute ;~; they become more handsome everyday !


They look so handsome!!!!! Love SHINee, they are so cute!!


i love the pictures <3


At least they look like they’re having a lot of fun~~
Except one… Pretty sure they wanna kill someone in that one… but somehow still cute?


OW!! CUTE!!


love this! i wan2 visit etude shop now! haha


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