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Not only did SM Entertainment venture into a travel and tourism business earlier this year, they’re starting their own restaurant too!

SM Entertainment revealed that they have partnered with Kraze International, one of the largest hamburger chains in the country, to launch a new joint venture business called, ‘SM Kraze’.

This new venture will build upon the current Hallyu phenomenon and develop itself into a global business by spreading overseas and act as a steppingstone for the international dining market.

Its main objective is to create a new culture of dining called ‘E-factor’ by fusing entertainment and fine dining together. This would lead to creating a new business model in the restaurant business. Don’t miss the launch of SM Kraze’s very first ‘new style of PUB’ in Chungdam-dong within the first half of the year.

Although this project is a coming soon thing, check out Kraze’s website for now!

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« Random News of the Day: Behold the Burger with 1,050 Slices of Bacon
SMTOWN releases ‘Dear My Family’ for ‘I AM’ movie »

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cool XD cant wait to see what it looks like on the inside XD prob gonna be decked out in autographed stuffs <3


interesting idea…


I would like a Super Junior burger please… with extra hotness. thank you raspberry


hmmm im strangely interested in this lol. I wounder what the food would taste like >_>


they sure know how to make $$. entertainment company + restaurant


I hope they will one day make one in Australia :D and hopefully in Melbourne ^^ SM Fighting!!


I will try the food there when I’m in Korea =)


wow thats good


Holy wow lol
I want to try the food!!


how interesting :O I wonder how the result would look like


I bet the restaurant will be booked for the whole year


That’s so cool! I bet the restaurant will have a touch of SM to it. XD SMtown artists-inspired? ^^


I’m sure many fans will come to buy. XD
I wonder what type of food.


it’ll be interesting to see how this all turns out


SM Kraze doesn’t sound too bad of a name :O haha

haha this sounds interesting XD


talent agency & training school, movies, tourism, restaurants… what’s next? SMTown’s going to be a famous global family lol
i wish i could go there one day and try some of their food


nice timing for SM ent.. consumers will surely purchase their food!!


I’m sure people will definitely be buying food from them!


Cool! Never thought that SM ent. would open a burger chain~


WOW how amazing they really are :D Hope to see them <3


LOLLLL Sayyy wordddddddddd xD



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