SM Entertainment revealed that they have partnered with Kraze International, one of the largest hamburger chains in the country, to launch a new joint venture business called, ‘SM Kraze’.
This new venture will build upon the current Hallyu phenomenon and develop itself into a global business by spreading overseas and act as a steppingstone for the international dining market.
Its main objective is to create a new culture of dining called ‘E-factor’ by fusing entertainment and fine dining together. This would lead to creating a new business model in the restaurant business. Don’t miss the launch of SM Kraze’s very first ‘new style of PUB’ in Chungdam-dong within the first half of the year.
Although this project is a coming soon thing, check out Kraze’s website for now!
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