The Daily Rant: SM needs to stop with their lousy MVs

Jennifer Shu on Thursday, June 7, 2012 12:00AM

Today’s Daily Rant is on SM Entertainment, and their bad MVs that have just achieved another level of bad with the most recently-released one. (You know what I’m talking about).

Ever since the MV-quartet (Sorry Sorry, Bonamana, Mr. Simple, and A-Cha) of Super Junior’s of our boys dancing in weird rooms and showing off their hotness in close-ups, we would think that that was the worst SM can do in terms of MV production. Yet the entertainment has once again surprised us with bad MVs.

Since the release of Sorry Sorry, which is like, three years now, Super Junior has been unfortunately trapped in boxes with weird lighting and dancing in suits, plus a few close-ups of the members. Obviously to this point, our boys haven’t managed to escape that stage-like jail from SM. And sadly, because of the almighty power from ELFs that made SM think we all love weirdo rooms, f(x) also joined the fun with Pinocchio and SNSD with The Boys. Except f(x) had little Mickey Mouse-like thingees flying across the room, and Jessica managed to capture a dove, which eventually led them to a desert.

After SM screwed around with Suju’s comeback last year, we have pretty much given up on expecting good stuff from the company. And that is when EXO came with a bang with their super-high budget MVs. Now those aren’t exactly too creative, and the fact that EXO members dressed up as Death Eaters and saying shoot anonymous did creep me out a little, but you can see the effort. SM even created that tree story to boost up the new rookie group. Then after EXO, Taetiseo came along with their super diva-like Twinkle MV, where the girls are just so gorgeous and the stuff actually did look quite amazing. So yeah, we got our hopes up again.

Then what did we get?
Taetiseo’s MV for another song from the album, called “OMG“.

And literally, I OMG-ed when I saw the MV. That is called a fan-made video…a bad one, where the company did not provide enough stuff for the fans so they had to keep re-using the concept photos and mirroring every picture that had gone through tons of photoshop (I swear Tiffany looked nowhere like her anymore). Honestly, after all the hype, this is what you come up with? Come on, SM. You are part of the BIG 3! Look at what JYP is doing, look at what YG is doing…even TS Entertainment and Cube are doing quite well.

Even Shindong proved to us that he can make decent MVs like Oppa Oppa.

With a company big as SM, it obviously doesn’t lack the the basics: money, production team, creativity…that is, if you watch their MVs from like ten years ago. TVXQ’s Mirotic, and Wrong Number, Super Junior’s It’s You and Marry U, SNSD’s Oh! and Gee, SHINee’s Replay, S.E.O.U.L by Suju and SNSD, f(x)’s Hot Summer…heck, we still totally loved those simple ones like f(x)’s Chu and NU ABO, Suju’s No Other, SHINee’s Hello…or even SNSD’s Time Machine PV.

But perhaps it is because of the super-supportive ELFs, Cassies, Sones, Jumping Boas, Pluses/Aff(x)tionates, and Shawols, SM doesn’t find it necessary to produce decent MVs anymore. And with EXO’s rapidly-expanding Exotic fanbase, I can totally see them going down that path, once SM finds the group nice and stable.

All in all, with f(x)’s comeback in a few days, Super Junior’s 6 jib arriving before Leeteuk joins the military, I really hope SM doesn’t mess up this time. They have been screwing around for a few years now, and it is time they get their head back in the game.

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