On June 26th, JYP attended a Reebok partnership event and revealed that JYP Entertainment is working on a MV and song for the ‘Classic Campaign’. “For this first project with Reebok, there are plans for JYP Entertainment to release a music video and song that are different than what’s been released before.” The new song is scheduled for release in July.
Swizz Beatz, who was also in attendance, stated, “J.Y. Park is really a genius. [They] definitely need his ingenuity and professionalism when it comes to music to upgrade the Reebok Classic brand. [We're like brothers now]. It’s not something that’ll only [apply] to my country, but a project that can be spread globally. More innovation will happen in the future.”
In addition to the project, JYP is apparently also involved in a product design and the marketing of the project. As for the endorsement models, Reebok has selected 2PM’s Wooyoung, Nichkhun, and miss A’s Suzy.
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