Can you read what the poster says? They suggest squinting your eyes to read the message, which makes it easier to understand why this advertisement was accused of racism.
A Ukrainian travel agency, Multipass, wanted to promote travel to Asia through their service, but it seems they were a bit too… creative.
Created by Kiev ad agency Tabasco, the poster reads “See Asia like Asians do” in capital letters. By the way, the message can also be read if you step back a few feet; you don’t necessarily have to squint your eyes to read it.
It is offensive, but whether it’s racist or not, I found this picture of people trying to read the poster extremely amusing.
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