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Etude House has been creating much attention for their usage of creative concepts surrounding their models SHINee and 2NE1’s Dara. Following their Kiss Note and sports championship themes, the brand has taken on a ‘doll’ theme for their newest product, a 3-step ‘lash’ mascara.

SHINee and Dara have transformed into ‘Barbie and Ken’ dolls and in the newest poster released by Etude House, the idols certainly look like dolls. It’s a little eerie on how they really resemble dolls, but this concept has indeed captured the attention of fans and netizens alike, and one can only wonder what the CF will look like.

Are you liking this theme thus far?

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« Super Junior’s Siwon Covers First Look Magazine
JYJ’s Junsu Unleashes The MV for ‘Uncommitted’ »

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Lol look at Taemin <3


They all look like dolls smile its really cute xD


I really like the concept and really like the photoshoots between Dara and shinee


aww cute smile i love their etude house photoshoots smile


omg they all look like dolls and super pretty though i dont like minho and taemin hair style it makes them look so retro


Really love their ah...lip gloss! Dara looks really pretty and SHINee looks handsome!!<3


waaah. dara looks like a doll there!!!


They look creepy as dolls & all, but in a good way?
Just to say, they all look purday ^^


Love that colour on dara it suites her.


They look like dolls, it’s kinda creepy keke



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