Etude House has been creating much attention for their usage of creative concepts surrounding their models SHINee and 2NE1’s Dara. Following their Kiss Note and sports championship themes, the brand has taken on a ‘doll’ theme for their newest product, a 3-step ‘lash’ mascara.
SHINee and Dara have transformed into ‘Barbie and Ken’ dolls and in the newest poster released by Etude House, the idols certainly look like dolls. It’s a little eerie on how they really resemble dolls, but this concept has indeed captured the attention of fans and netizens alike, and one can only wonder what the CF will look like.
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