‘Gangnam Style‘ is a term that people around the world have been hearing repeatedly for quite a number of weeks now. Many people are super excited about the incredible recognition and success that Psy has managed to obtain in a matter of months, while others feel a sense of KPOP invasion by people that actually have no interest in Korean music. I stand somewhere in the middle.
Psy has been around in the music scene since 2001, but has never taken the spotlight, nor received as much attention as currently. Before Gangnam Style, he released a music video for his then single, “Right Now“. The song was catchy, the music video accurately captured his goofy, entertaining persona, and yet, he never got past 6 million views - a low number as opposed to many other KPOP music videos. Gangnam Style changed all that, and now, his video is heading to 300 million views.
But what happened?
My personal opinion is that the comedic quality of the music video is what really captured viewers. Sure, the world has seen countless “horseback dances”, so what makes this one memorable? Maybe it’s got something to do with the elevator thrusts and Hyuna in a super short skirt. Who doesn’t like some “middle-aged Asian guy” screaming at butts?
Don’t get me wrong: I am so incredibly happy for Psy and I wish him continued success. However, I just wish that he could be recognized equally for his musical talent and comedic talent, because at the moment, his musical talent is taking a back seat. The song is super catchy, and it would be a hit in the KPOP scene even if the music video was boring, but since the video is so different from most Western music videos, it has captured the attention of millions. Yet, it is sometimes regarded more as a viral video than an actual music video. Which it is!
What angers me, though, is the fact that Gangnam Style “fans”, who tell the world just how much they love the song, flood sites, with YouTube included, with comments like: “I love Psy! Chinese music rocks!” or “He’s like a Korean Justin Bieber!” Also, many people are convinced that they’ll be KPOP fans for life, and assume that all Korean music is wacky and will never be taken seriously. It’s not like SNSD or Super Junior has received more attention since Gangnam Style!
Plus, I know that we’re not all Korean, but after getting my ears flooded with GANGnam Style personally, I just feel like shouting, “If you’ve listened to the song a million times, you would know how to pronounce it!” Many people are also beyond ignorant, and just like the situation with Tiger JK, they expect any and every person that resembles an Asian to do the dance and sing: the very same people that thought KPOP was weird and wouldn’t listen to it because they don’t understand it… It’s not like Gangnam Style is super understandable to non-Korean speakers, unless “sexy baby~” summarises it for you.
Yes, one thing that I’ve always loved about KPOP is the fact that it’s unique in foreign countries. It’s not constantly played on the radio and variety shows don’t flood E! News, so seeing someone that represents KPOP all over international television is rather huge! I do hope that the people that claim to be hardcore fans stick around, because like most viral videos, they die eventually. But KPOP fans don’t!
I’m glad that Psy hasn’t forgotten where he comes from and what he represents, and I’m so happy that he’s finally getting some well-deserved attention. I adore the song and find myself doing the dance subconsciously. I would just like it if people started to see him more as an actual, hard-working artist, and less of a clown. Only he’s allowed to do that!
Show All Reactions