From Girlybubble: According to San-x, 2010 marks Rilakkuma’s 7th anniversary this year. Rilakkuma anniversary festivities will commence July 10 and will go on until Aug. 31 in Japan. With it also being Sanrio’s 50th anniversary, seems like this summer will be one filled with kawaii celebration. To celebrate the anniversary, a line of Rilakkuma Rainbow merchandise will be released: More »

From Girlybubble: Say hello to San-X’s Momobuta, aka the peach pig. Momobuta is named due its peach-shaped head. Momo in Japanese means ‘peach’ while ‘buta’ means pig. More »

From Girlybubble: Lovers of all things Kawaii and San-X, meet Berry Puppy. Berry Puppy is exactly who you think it is — a cute puppy with a certain affinity for berries. It’s not entirely clear which berry, but I’m guessing strawberries just by looking at it. More »

From Girlybubble: Meet Mamegoma, San-X’s bean seal. You might ask what a bean seal is, and I’ll tell you. It’s a bean-shaped seal. I know, such a tough concept to grasp, but when you feast your eyes on the cuteness that is Mamegoma, you’ll understand all that is bean seal. More »

From Girlybubble: This official licensed San-X design of Nyan Nyan Nyanko features a kitten masquerading as a bubble tea drink on a chocolate brown messenger bag. More »

From Girlybubble: Say hello to Oyasumi Bakura, San-X’s latest character. As with most San-X characters, I have no idea what the hell this thing is but it’s freakin’ cute. Most people on the Internet are speculating that it’s actually a big blue pillow in kawaii animal form. Hmm, I’m sensing some sort of a trend with kawaii Japanese characters. More »

From Girlybubble: If I were to describe in words who San-X’s newest character Iiwaken is, you’d either laugh or be jealous…or both. According to what’s been posted on the official San-X site, Iiwaken is a loyal Shiba-Inu dog who spends its days waking up his salary man master or drawing with crayons. Wait a second…Shiba-Inu’s can hold crayons? I bet you’re just as impressed as I am. More »

From Girlybubble: Meet Rilakuma, Japan’s ambassador of lazy. He’s not officially the ambassador of lazy, but he’s mostly seen doing just that: being lazy. In fact, his name in Japanese is a combination of “relax” and “bear.” Perhaps he’s what Hello Kitty would be if she took breaks throughout her 35-year career– and was a bear. It’s no surprise that Rilakuma has a San-X line that’s spa-themed. More »